The best instances of rebranding that worked wonders for the company

6 Successful Rebranding Case Studies

Rebranding is the strategy of giving a new look to an existing brand, product, or company to appear fresh, new, and relevant to the target audience. Companies should focus more on core components that drive them rather than concentrating on aesthetics and looks. Here is a list of companies that successfully rebranded themselves – and the lessons that we can learn from them:

Apple

In 1998, Apple decided to change its logo and they went for a fresh, clean, grey-colored logo, moving away from the bright rainbow-colored logo. Steve Jobs made these changes as soon as he became Apple’s CEO. With the launch of its “Think Different” campaign in 1997, Apple made that change. Since then, Apple has created products and apps consistent with its personality which has resulted in increased recognition among consumers. 

SBI – State Bank of India

State Bank of India decided to rebrand in order to shift from its traditional state to one more fitting the digital era. The products and services were digitized to improve their identity and to cope with the developing digital world. After rebranding, the brand still retains its core identity, represented by its blue branding which reflects trust and promise while establishing a new look and feel. It is completely new in its approach yet recognizable by its originality hence comprehended as more open and approachable.

McDonald’s

Initially, for a very long time, Mcdonald’s had the image of an unhealthy fast-food chain. Back then, people believed that the brand was singlehandedly responsible for increasing obesity and unhealthy culture around the world. To deal with this situation McDonald’s then opted for rebranding and hence established a squeaky-clean health-conscious brand image. Since they began publishing their nutritional facts and calorie count, they have garnered a lot of praise indicating that it was a success. In advertising campaigns, the brand started to promote salads, healthier alternatives, and fresh food along with a clean and hygienic environment.

Dabur

Dabur has always depicted women in traditional roles. Intending to break away from these stereotypes and prejudice, and take a stand for today’s women, Dabur carried an initiative to enter the digital world with long-format ad films on a woman’s fight with Cancer. Brave and Beautiful, the 4-minute video got 3 million hits on the very first day and was a total hit.

Hero

It is an instance of a demerger when Hero Honda separated and established their different brands named “Honda” and “Hero Moto-Corp”. Customers were largely attracted to Honda bikes as it was a manufacturer of cars. Whereas Hero used to manufacture bicycles. In 2011, the brand collaborated with A.R. Rahman and launched the new anthem called ‘Hum Mein Hai HERO’ touched the Indian emotions and received huge appreciation.

Dunkin

Dunkin went through a name change and is now single as ‘donuts’ has officially been removed from its previous name. Nevertheless, the team of Jones Knowles Ritchie put their creative caps on and worked hard towards modifying the brand in such a manner that the exclusivity remains immaculate.

Rebranding supported these brands to cope with the trends and to create a new, differentiated identity in the minds of customers, investors, and competitors.