Ads That Secured Awards
Below is a list of great ads-
- Snickers – You’re Not You When You’re Hungry
When Snickers launched their “You’re Not You When You’re Hungry” campaign starring Betty White in the 2010 Super Bowl, it was a turning point for the brand and the 88-year-old Golden Girl. - Coca-Cola – Share a Coke
The Share a Coke campaign started in Australia in 2011 when Coca-Cola customized each bottle with the 150 most famous names in the world. Since then, the U.S. has been following the footsteps of the Australian marketing tactic and printing first names across the front of its bottles and cans in Coca-Cola’s branded font. You can also order personalized bottles on Coca-Cola’s website and inquire about items like nicknames and college logos. - Nike – Just Do It
For quite some time, Nike catered completely to marathon runners. Then a fitness craze emerged and the people in Nike’s marketing department realized they wanted to take advantage of it to overtake their biggest rival, Reebok. Then, at the end of the 1980s, Nike created the “Just Do It.” campaign which has obviously been a hit. “Just Do It” is short and sweet plus it embodies everything that people feel while they exercise. This amazing campaign still evokes that feeling even today! - Procter & Gamble – The Talk
The Talk is a gut-wrenching ad by P&G where they show the conversations that black parents often have with their children to educate them about racial prejudice and bias they may have to face because of the color of their skin. - Google – The Picture-Perfect Life
This ad shows seemingly happy people living their lives but, in the end, they deliver the bitter truth of how people may seem happy but no one knows what is going on underneath. They raise a lot of awareness about suicide and also include a suicide hotline number in their ad.