Advertising and the world of illusions.

Advertisements are predominantly made to attract people. The main motive of advertising is to attract the audience and lead them to buy products and services. Advertisements are made in such a way that people get tempted to buy the product. It can often be deceptive and can disappoint you on many levels. Like, when you see a scrumptious burger that is drool-worthy, you immediately order it. But does it look anything similar to the advertisement? Certainly not! This is because advertisers make use of illusions to attract audiences. Being attracted to certain products results in buying and this surely benefits the advertisers. 

What are illusions?

Illusions are images or videos that play with your brain and trick you into seeing things from a different perspective. There are different ways in which advertisers make use of illusions. Some have an underlying message in their advertisement, while some make use of deceptive images. Brands use illusions in their logos as well. Like, there is a secret arrow hidden between the ‘E’ and ‘X’ in FedEx’s logo. 

Why are illusions useful?

Brands make use of illusions in their advertisements to attract people. This will result in higher sales for them. Also, when people see something different and unique, they are naturally attracted to the product. For instance, to promote their fragrance “Poison”, Dior made a poster that showed a woman looking into the mirror. But if you took a closer look, you could also see a skull. This advertisement was dark and made use of an optical illusion. Illusions are a fresh take on regular advertisements and break the monotony in a certain way. So, when people find something different in your advertisement, it surely benefits you. 

What are the drawbacks of illusions?

Using illusions in advertising also comes with its fair share of drawbacks. It sometimes so happens that people fail to understand the illusion and the meaning behind it. This can backfire on brands and result in huge losses as well. In some cases, brands tend to go overboard and create a very controversial advertisement. This can create outrage among people and can result in lower sales of the product. 

Illusions are very tricky to pull off and have their own pros and cons. It is up to the advertisers to make the best use of these illusions.