Brands that use social media in the best way.

In today’s world, brands have made drastic growth globally using social media. Social media has emerged as one of the best mediums for brand promotion and marketing. Let’s have a look at some brands that have utilized social media to the maximum-

NIKE

Nike has used social media excellently in the past few years. It boasts 123 million Instagram followers and 34 million Facebook followers. They focus on their athletes thus posting inspiring and relatable content that attracts a lot of youngsters.

Further, the hype around their innovations and collaborations on Instagram has helped the brand get connected with their audience. Everyone on social media and otherwise is familiar with the tagline #justdoit and that in itself is a testament to the brilliant marketing strategy of Nike.

SPOTIFY

Spotify has a different kind of approach to social media. They have a total of 6.2 million Instagram followers. They create witty ads and display them in various strategic places to gain visibility. Creating and promoting music and podcasts for every movement is their main aim. 

DOVE

Dove is a brand well-known for its ads and feel-good campaigns that promote women empowerment. Their main aim and strategy is to improve self-esteem and encourage women to share their real, natural, and genuine self. This not only breaks the stereotypes around but has also allowed them to build a good brand name.

STARBUCKS

No one other than Starbucks knows best how to interact and connect to the audience. Their Facebook handle is designed in such a beautiful way that they attract a lot of customers. They add posts of their drinks, several other fun things and colorful videos to their profile. Once you visit their Instagram handle, there is no going back, you will feel like having a coffee on the spot. 

NATIONAL GEOGRAPHIC

National Geographic has utilized social media in a very beautiful way. They put up photos of nature in a very fascinating and informative way. They enjoy a total of 146 million followers on Instagram and a lot of engagement with the audience. There are a lot of photographers throughout the globe who submit their images to get featured on their account. 

Therefore, social media, if used in the right way, can make a brand grow globally.