How have different interpretations of one ad caused a stir for all the wrong reasons?

Pepsi’s advertisement featuring Kendall Jenner is a perfect example of how an advertisement can be differently interpreted by different people and sometimes all those different interpretations can be negative unfortunately.  

Pepsi faced tremendous backlash due to an advertisement featuring Kendall Jenner where she was seen giving the police a can of Pepsi guarding the front line of a protest. 

The advertisement was actually meant to portray a message of peace, unity and cohabiting but instead it was heavily criticized for trivializing social justice movements and demonstrations of struggle for equality. In the advert Kendall is seen giving a policeman a can of Pepsi, he then smiles at a fellow officer as protestors cheered.” This to the brand seemed like a good move to promote however it took a completely different turn when presented to the people who due to their very different experiences in life, interpreted the advertisement.

Backlash from the advert suggested that if protestors were kinder and gave police a drink, there would be no need for social justice demonstrations. 

Poorly researched campaigns often suffer the same outcome as they do not take into account that different experiences make up different attitudes and how people perceive something. If different social strata are not taken into account, if their beliefs, their background, race, ethnicity, etc all are not accounted for and researched thoroughly then some people can feel wronged and secluded or at times their beliefs can even feel attacked. Every brand should try to avoid doing so by taking into account all people and their opinion.