Differences Between British and American Advertisement

Advertising is a major marketing method. Each day, we come across several advertisements that try to influence us to make a purchase decision, whatever is on display with colorful images, humorous one-liners, and a cascade of facts that advertisers think will influence us to purchase. Despite having the same cultures Britain and American advertisements have a different approach to their advertisement campaigns. 

Here are a few distinctions that will give you a better image of British and American advertising:

1. Soft-sell vs Hard-sell – British commercials follow the strategy of soft-selling to reassure the viewer. British ads appear to have fewer data in their advertisements, so they use a soft-sell tactic to attract the public. Whereas, American advertisers use a hard-sell tactic, which includes all the product details and pressures the buyer to purchase.
2. Influence of television on British Advertising- The way television systems work in the U.K. is a significant contributing factor to the distinctive style of British advertisement. There are far fewer stations, unlike in the United States. More public stations are sponsored by the government, such as BBC1 which BBC2, that do not broadcast commercials in exchange. In the U.K, the cable is not nearly as established either. Unlike in the U.S, Sky TV is the only satellite TV provider in Britain. Since marketers buy fewer spots, advertisements in England appear much less frequently than they do in the United States.
3. Impact of the Internet- Many individuals expected television advertisements to be out of trend with the advent of the internet. But the internet and digital marketing phenomena are not as daunting as predicted, according to experts. US advertisers, however, are more likely to use the internet and social media to meet their target audience, rather than Britain, since they feel depressed by social media.

Although the TV ads do not appear to be all that different between the United States and Britain, there are several variables such as history, advertising strategies, and media influences that create a distance between the different styles in the two countries on closer inspection