How Colors Express The Psyche Of An Individual

Colors have a language of dreams that can influence an individual’s emotions. It has the power to give life to a boring piece of artwork. Colors are the most versatile tool for communication and can be used to signal behavior, affect moods, and even affect physiological responses. All colors come with certain characteristics that make a person feel happy, distressed, irritated, and so on. The psychology of colors depends on the feelings and intellectual effects that colors have on people in all aspects of life. But why do the colors have such an influential impact on our lives? Many subjective parts of color psychology are accepted and proven elements. 

However, there are some colors that are subjective while many have a universal meaning. Colors that come under the red area in the color wheel are known as warm colors like red, orange, and yellow. The warm colors arouse emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Whereas, the colors that fall under the blue side of the wheel are categorized as cool colors, includes blue, purple, and green. These colors are often associated with a calm feeling but can also evoke the emotions of sadness and indifference.

It is an interesting fact that colors are used for psychological therapy. This treatment is known as colorology and is used as a holistic and alternative treatment. In this treatment: 

• The red color is used to motivate the body and mind and also helps to increase circulation.
• Yellow provokes the nerves and purifies the body.
• To increase the energy level and heal the lungs the therapist uses orange color.
• Blue is the perfect color to reduce pain and soothes the illness
• Indigo is an ideal color to treat skin issues.

Therefore, colors have the strength to trigger our feelings and can help us minimize our health problems. Also, colors play an important role in marketing and advertisement to draw buyers to the product and service. Colors are a great medium for communicating information, creating certain moods, and even influencing people’s decisions.