Display Advertising channels you should focus on.

Understanding what work for you and your brand is the first step towards getting your brand started. There are a lot of forms of advertising available, but not all would work for you and your brand. Identifying what works and what not is the key to the success door. Digital Advertising has become the most used form if advertising and it has different channels that would fit every need. Let’s have a look at some of the Display Advertising channels that your brand should most focus on. 

PPC Advertising: Pay Per Click or PPC advertising is a digital advertising channel that is gaining a lot of popularity these days and is working wonders for a lot of brands. PPC, in simple works mean to generate traffic on to the site by bidding. When someone clicks on their site, the advertisers have to pay a certain fee. It simply means to buy the audience and traffic rather than organically developing it. It works a lot easier because it doesn’t take as much time and effort and you would still achieve the result. Google, Bing, etc are all platforms of PPC advertising. 

Social Media Advertising: Social Media has risen and how and its growth is not going to stop anytime soon. Social Media platforms have garnered massive popularity and are evolving into the most powerful mediums of digital advertising. Let’s take an example of Facebook. Facebook continues to have a large number of monthly users, so the number of advertisements displayed will be seen and clicked on. The sounds, the videos, the offers, everything attracts the users making it a perfect medium to advertise. 

Mobile Advertising: Everyone might not have a laptop or a PC, but these days everyone has smartphones and the use of mobiles is reaching new heights. According to the statistics, more than 60% searches are conducted from mobiles, so advertising through mobiles is just perfect. A lot of brands are also coming up with their apps and it has resulted in massive rise in their profits. Creating an app can be difficult and also heavy on the pocket, but basic things like SMS also work just as well.

E-mail Advertising:  The name is enough to make you understand, how this advertising is conducted. E-mail Advertising is conducting advertising through the medium of e-mail. This is a great way to gain new consumers and it also helps to maintain relationships with the already existing ones. Personalized mails are something that make the consumers feel special which is so important when you are advertising and e-mail advertising allows you to do that. But it is important to make the e-mail look and sound interesting or it may end-up in the spam folder.

Video Advertising: Platforms like Youtube allow you to display your advertisements before the actual video plays, this is called Video Advertising. You may have noticed that the ad that is played before the video is always somewhat connected to what you were about to watch. For example, if you were going to watch a makeup tutorial, you will find an advertisement of a makeup brand. This tempts the consumer into buying that. This is a very smart and also an effective channel of display advertising.