Disruptive Brands That Offered Innovation and Change In The World
A brand can prove to be disruptive from the moment it enters the market. The revolution may take place when the brand instantly shakes up a well-established sector, motivates competitors, or changes consumer behavior to an extent. A brand can also become a disruptor as it grows and creates an impact across markets. For example, Amazon started as a bookseller in the 1990s and now it’s one of the biggest disruptive brands of all time.
Following is the list of disruptive brands that change our world to some levels:
Uber
Uber has made structural changes to an old and stagnated sector that has not evolved for decades. Anyone needing a cab had to physically wave at a taxi or call a private car service to get their reservation long before the pickup time. Uber made it possible to book a cab via a smartphone anywhere, anytime.
Netflix
Netflix is another major example of one of the most prominent brands that changed our world. Starting with a pretty dull business idea, Netflix initially mailed DVDs to customers who wanted a great movie experience at home. However, after gaining success in the market, Netflix made several changes and changed its business model from tried and tested formula to a revolutionary streaming platform.
Facebook revolutionized the way we connect with people around the globe. Like every other disruptive brand in the market, Facebook spawned the creation of numerous other brands that offered similar activities and features, known as social media platforms. As of the second quarter of 2020, Facebook is the biggest social network in the world with over 2.7 billion active users.
These three examples are just a glance into the prospects of disruptive brands that can transform the world and change the way we do things.