How can brands advertise to kids

Advertising has flourished over the years. Modern technology has been used by advertisers to make their visuals different and unique. Different brands make use of various forms of advertising that suits them. For an advertisement to succeed, a brand has to target the right kind of audience. Certain products are specifically made for a group of people, so advertisers need to target them correctly. For instance, if you want to sell lipstick, your obvious target audience will be women. Apart from this, every product needs to be targeted to a specific age group. Gender and age are the two main factors advertisers use to create an impact on the audiences. 

Now, how do the advertisers target kids? Advertising to kids can be very tricky. Brands have to make sure that they deliver the right kind of message that can be easily understood by the kids. Sometimes, the advertisers use kids to indirectly target the parents and use the ‘nagging factor.’ But certain products are very child-specific, like toys and games. In this case, advertisers directly target the kids and influence them to buy those products. For advertising to kids, it is very important to select the right medium. The medium should be kid-friendly and should be popular among kids. Only then the advertisement will be effective. The medium that you choose should be used by the kids and them understanding the advertisement is very important. 

If you are an advertiser looking to target kids, keep on reading.

Here are a few mediums that can be used for advertising to kids:

Television:

This is one of the best and the most used media channels when it comes to kids. The exposure of television among kids is very high and products for kids can be easily advertised here. Children are introduced to television from a very young age and they easily get influenced by it. According to a study, it was found that out of the total television watching audience of 780 Million, kids account for almost 20%. This shows how impactful TV is. Even though we have social media today, kids get exposed to television first. They watch TV even before they have learned to read or write. So, it becomes very easy for brands to advertise to kids using television. 

Social Media:

After television, the usage of social media is the most among children. Also, because of smartphones becoming handy, children have been extensively using social media, with apps like YouTube and Facebook becoming very popular among kids. Advertising on these platforms will definitely benefit the advertisers. Kids mostly use social media apps to watch videos, so if advertisers promote their products in these videos, it will definitely be beneficial. 

These two are the majorly used media for advertising to kids. Many advertisers also make use of stuff like school magazines and kids’ newspapers. But they are only useful after the kid learns to write and read. Hence, television and social media are the two main platforms for advertising to little kids.