How do press conferences help with marketing?

Press Conference is something that we have always heard off. Be it while promoting a film or while promoting a product. Press conferences are one medium that the marketers go for most of the times. And why wouldn’t they, it is one of those mediums that help the product be known among the pool of other products which is always beneficial.

Let’s first get to know what “Press Conferences” are. Press Conference, in simple words is accommodating media and having a conversation with them regarding the product that one wants to market. Press conferences are extremely common, especially while marketing films. It is s great way to let the audience know about your product in the market and it also allows you to answer the questions that people might have regarding the same. This creates a trust between the audience and the marketer resulting in better promotion.

Press conferences are a perfect way to let the media know about the product that you are marketing, this way the media also writes about them in their respective columns resulting in ultimate promotion. 

One of the most important things about marketing is letting the audience and the media about your product and what they are getting out of it. Let’s take an example. If someone launches a make-up brand, why would people want to purchase it when there are already several make-up brands out there selling similar products. This is when press conferences can come in handy. Kay Beauty by Katrina Kaif was launched via a press release. Media was called that covered the entire event and also a lot of questions regarding the brand were answered. This initiated an interest within the people. 

There are a lot of incredible ways to market your product and Press conferences are one of them. It’s not just about marketing a movie or a product, it is also helping for clearing a lot of doubts that people have regarding something. Let’s take another example of Cricket. After the match is over, the cricketers are out in the media conducting the press conference where they talk about the match and about what went right or what could’ve been better, etc. This helps to create a relatability among them and their fans and also the fans of the game which in a way is perfectly marketing the game.

Press conferences have been going around for a while now and people have been constantly checking on those as well. Establishing a relationship with the audience regarding the product or whatever they want to market is extremely important for the overall brand and press conferences help them do that.