How some viral social media posts resulted in small businesses flourishing

Social media today is the most widely used form of media. Be it kids or adults, everyone has their presence there. The excessive use of social media has led to a new form of marketing by the same name. but social media marketing also has various types. One such type of marketing is Viral marketing. 

What is viral marketing?

It is a form of social media marketing that leads to making one single post sensational. The post or video is everywhere and millions of people see it. That is called going viral. Today, we see so many things going viral, from memes to videos, everything can go viral on social media. And this thing has helped the smaller businesses flourish. 

Here are some examples of viral social media posts that resulted in small business flourishing:

Baba ka Dhaba:

This is the latest and most viral of them all. A social media influencer recorded a video of an old couple and their Dhaba (small restaurant). The video showed how the couple was struggling to make ends meet. The video immediately vent viral and this news was covered by almost all the channels. The couple was everywhere. Within a span of 2 days there were people crowding around that shop. This helped the couple gain immense business. 

ALS ice bucket challenge:

The ALS ice bucket challenge was an activity involving pouring of a bucket filled with ice water on people’s heads. This was started to promote awareness of the disease amyotrophic lateral sclerosis. This challenge went viral and how! People everywhere around the world were doing this and it also helped in raising money for the disease. 

The above examples show the power of social media and viral marketing. And also show how it is important to help smaller businesses.