Influence of celebrity branding in enhancing brand image

Presenting a well-known face to the target audience is a marketing tactic that helps brands gain immediate credibility and trust. Celebrity branding is a channel of marketing communication in which a celebrity advocates the brand in a positive light and endorses all the promotional campaigns by using his/her popularity and social status to enhance brand image and generate ROI. A celebrity might be an actor, musician, athlete, or any popular person that is known to people on large scale. Here are key reasons why you should consider celebrity endorsement for strengthening your brand’s image:

Celebrities attract attention and create a positive image of a brand among the current customers and prospects. They humanize the tone of voice of marketing messages and make it more appealing to the target consumers and in doing so, they help to increase sales and build better relationships with consumers. Since they positively publicize a brand on both traditional and digital channels of communication regularly, they become the face of the brand and start sharing a great relationship with your target audience. 

The personal reach and credibility of celebrities help to naturally increase brand awareness. A celebrity’s involvement in a marketing campaign can create a tremendous reach and brands can enjoy word-of-mouth marketing tactics for their promotional activities. In the case of uncertainty and marketing disaster, these celebrities help to defend the brand against destructive criticism about the brand. Celebrities, through their social media handles, make customers aware of the new products and services launched by your company and enlighten them thoroughly about the usages and benefits of those services.

The key to profitable celebrity marketing is approaching the right celebrity with the right product and placing them both in a suitable advertising campaign. If they’re perfectly combined, the campaign can be a huge success. For instance, if a famous chef advertises a food item or kitchen appliances, it would be a great combination instead of a singer promoting food-related products. So, the combination of product and endorser should be done accordingly, and if it is done wrongly, it can damage the brand image in no time.