Is it better to have a more targeted audience or not

A target audience is a group of people with shared features and characteristics who will be the most interested in your product, service, or content. Having a target audience has its own set of benefits. Without it, a campaign may become apathetic as it casts a net too wide. The most efficient way to reach potential consumers is to target specific and smaller groups.

As it is impractical to reach everyone at once, reducing your attention to a core audience helps you develop an effective advertising and marketing campaign. It lets you build a strategy that directly affects the type of people you want to cater to and are likely to convert into your customers. It is also economical to refine your audience as your campaigns are run on a small scale. You get a significant return on investment as the conversion rates will skyrocket.

It may seem unreasonable and implausible, but narrowing down a specific audience will give your business a better survival chance and make your service or product more memorable. Here are some of the reasons why you should have a target audience.

• Not everyone will get appealed by your service or product

If you are marketing, then it implies that no one is explicitly attracted to your product.

• A brand without a target audience is often vague

Your brand will not fit in any particular crowd, and since it does not cater to specific people, it will become obscure and vague.

• The wastage of time and resources

A mass approach to advertising and marketing is ineffective. Different strategies are successful for different demographics, such as age, location, gender, and lifestyle. To please everyone, you will have to carve out many different and unique strategies, which is not quite feasible.