Is it possible for a brand to survive without an online presence
Back in the days, our days used to start with copies of the local newspaper, which also used to be a way for several brands to gather new customers through advertisements. The era of newspapers is not gone but nonetheless, things are presently totally different, and we are leaking further and more profound into a computerized age – one where organizations that don’t have online existences can undoubtedly vanish within a very short period of time. While it may not appear to be reasonable, the steady changes happening in the present marketing world are going on at a quick rate, and organizations that need to remain applicable must choose the option to attempt to keep up. Keeping this in mind, having a social media presence for all brands is currently very crucial, without which brands can not survive in the market for long enough. Social media Platforms like Facebook, Twitter, Instagram, YouTube and more have strongly changed the way we conduct ourselves in our everyday lives. Additionally, a major part of the consumers gain their share of news information from some of these social media platforms than from direct news sources. Average users spend approximately 1.7 hours per day (about 12 hours per week) on social media, according to the Global Web Index. For millennials (also known as Generation Y), the figures are seriously more.
Most buyers, after catching wind of another business, will bounce on and verify whether that business has a site. In the event that it doesn’t, it’s not liable to get further attention . The times of individuals halting in to “look at things” or utilizing a rolodex are finished. Numerous shoppers anticipate that organizations should either have sites or face questions with respect to their authenticity.
With the presence of cell phones, tablets and different gadgets flaunting PC capacities in our lives, it’s difficult to envision shopper conduct not being influenced. Whether or not one owns a desktop or a laptop, a smartphone is the only prerequisite for gathering information.
Keeping all of these in mind, an online presence is presumably the main part of any organization, and it’s essential to guarantee that web searchers can discover you when searching out items or services similar to yours.