The difference in product packaging for men and women copy

With regards to selling an item, we as a whole know there is  significantly more that goes into it than your essential market interest, quality versus amount contentions etc and that often implies indulging in and entering into the most fundamental stereotypes of social groups, for instance, using black and other dark colours for men’s products and using mainly pink with floral graphics for women’s. And shockingly, it works, as it is not only smart advertising but also decent. Here are some examples to showcase the fact that when we shop for our favourite products, we opt for a lot of the same assumptions in a pretty explicit manner. One of the reasons as to why this happens is because consumers grow tired of brands that derail from conventions. This again could be an outcome of conditioning that compels us to search for colours and designs that we think represent us as customers. Either ways, it can not be denied that such packaging helps consumers distinguish one product from another and are easy to locate in stores. 

Armani offers a great example of a typical “for men” design — strong and streamlined, in black, with no extra decorations. Meanwhile, the Diamond perfume for women is inevitably shiny, and maintains a more traditional perfume bottle silhouette. 

Caress and Dove are both Unilever brands (the same parent company also owns Axe). Here as well, we see the dark, simple shape for the men’s version, compared with a red or pink color and a more “feminine” silhouette for the women’s product.

The standard Gillette Venus razor is blue in colour, but more recent editions feature curved lettering and brighter colors — while the men’s products stick to orange, green, or dark blues, grays, and blacks.

Axe famously launched a women’s-only line of deodorant recently, and went with an all-too-common pink, while the Axe men, as we all know, comes in shades of black and green.