Perks of a marketing calendar.

A marketing calendar is a schedule that details all the marketing events during the year. Like other aspects of a business plan, it needs some initial investment in the form of time and money. The moment when the marketing calendar is most useful is exactly when you have the least time to think about promotions.

Below is a list of advantages of having a marketing calendar-

1. When used correctly, it is the perfect way to compare performance and outcomes ensuring you build better benchmarks for the future.

2. It will help you handle multiple marketing campaigns efficiently.

3. It can improve your sales during tough months.

4. It gives you step by step processes and guidance to take action.

5. It will save you a lot of time tostreamline activities and plan in advance.

6. It will help you set annual marketing targets and help you stay on track with business goals.

7. It offers clarity and gives you a view of how you want to attract more customers.

8. It provides a degree of order where you’re not constantly on the edge.

10. It could be a perfect way to map a schedule if you have a large product line.

11. It will protect and assist you as far as success is concerned during slower periods of the year.