Reasons that make perfume ads terrible

Sometimes we can call advertisements the work of a genius. Sometimes it is also quite perverted. The ad has the power to change our perception of reality. It makes us crave the things we don’t want to impress those we don’t like. Of course, it doesn’t mean every ad is terrible and needs to be condemned. 

Of all the ad campaigns, perfume ads have always been on every critic’s hit list. As per many allegations, the significant one is it objectifies women. Allow us to point out some reasons that make perfume ads awful. 

• Unrealistic claims

Many perfumes made for males consist of stupid logic. It happens mainly with men’s body spray. For example, it fills a young man’s mind with the impractical belief of attracting women using a particular perfume. Not to mention, in a 1991 interview with the New York Times, the vice president of Calvin Klein Cosmetics stated that a fragrance doesn’t do anything. That’s why many sellers focus on marketing more than the product. 

• Appeal to emotion

Many perfume ads equate sexual desires with scent. Psychologists have confirmed that our brain has a deep emotional connection to various scents. That’s why advertisers take advantage of this psychological need in their ad campaigns. 

• Objectifying women

It all boils down to sex. Several perfume ad campaigns portrayed women in a negative light. For example, women can be tempted by the power of scent. This portrayal objectifies women as uncontrolled sensual beings. 

• Psychological impact

Advertisement is all about impacting the viewer’s consciousness within a short time. The visuals used in several perfume ads leave a profound emotional impact on the buyers as they are fed with the wrong impression of the opposite gender.