Should product placements be more subtle
Product branding and advertising is a very important concept of any business that want to grow on a large scale. It is very important to make the branding attractive as a way to let the customers know about your products and services in a more clear manner. Customer relationship management helps the customer to find a way of engaging and building trust towards any business.
What is Product Placement?
The method of advertising goods and services for their branding by collaborating one’s ad with another source of medium like films, and television programs. The traditional way of advertising were posters, banners, and hoardings that were used on a large scale. But with the advancement in technology, there are so many changes in the field of advertising that made every company to make some remarkable means of promoting their business and services in a unique manner. Thanks to the Internet and Technology that kept us connected and made business – customers relationships easy with a single click. Product placement is one such type of advertising products to get some useful revenue or positive output through it.
Why product placement is important?
Product placement is important because it makes the branding of services and products very convenient for interested customers thereby letting them know about it through various mediums. The advertisement of any product is very important to make use of all there services and to grow their business in a quick and easy manner. Here are some of the examples of product placement.
Examples of product placement:
- Wayne’s World promoted Pizza Hut, Doritos, Rebookand Pepsi.
- Ford fusion in the movie New Girl.
- The music video “Telephone” featuring Beyonce with Coca-Cola, Miracle Whip, Virgin Mobile, and so on.
Effects of product placement:
- Significantly promotes the business and needs of the business.
- It leads to an increase in the click and promotion of customer retention.
- Creates a better brand impression on the market.