Significance Of Online Reviews For Customers
Our lives have been made simpler by the internet. In particular, it makes the shopping process so easy. The internet is now being turned into a forum where a customer can evaluate any product or service and provide reviews online based on their experience. The research says that approx. 90% of the consumers read online reviews before making a purchase. Whereas, 88% of consumers believe in the feedback as much as they trust a personal recommendation.
Here are several points that will help you appreciate the value of customer feedback:
- Gain information about brands plus their product and services- Reading feedback helps a customer understand the quality and features of the product or services provided. It also provides information about the brand and whether it is trustworthy or not.
- To make a better purchase decision- Reviews provide a better understanding of the product’s features, such as its advantages and use. So, after reviewing all the points that are open to them, it allows a customer to make the best buying decision.
- Increases trust- After analyzing all the points, the customers trust the brand and purchase from them. Confidence also depends on how the brand is replying to other customers; whether they are resolving the issues, how the brand is reacting to negative comments, and so on. The customer establishes a bond and trusts the brand, only if the brand satisfies the needs of the customer.
- Provides an open platform for a customer- Online reviews serve as a solution for customers to directly share their interactions with the company. It is more likely that the brands can immediately fix the negative reviews and try to address them as soon as possible.
Online reviews are the most powerful way that influences many customers’ perceptions about the brand. It is indeed beneficial for brands to create brand awareness and boost their sales, but a customer needs to read the feedback and then make a decision that suits them best.