The best B2B marketing campaigns

Stimulating and exciting marketing campaigns step forward every year and things are not quite different in the B2B space. Purchase decisions come with at least a hint of emotion including the ones made in the B2B arena. Personal connections with businesses and campaigns that touch the human senses are sought here. Talented and promising B2B marketers are seen to push the boundaries of campaigns with their effective and creative strategies now and then.

We have gathered a handful of campaigns that you can read about and take inspiration from.

“Let’s Make You Business” by Shopify

The campaign was geared to encourage a wave of small businessmen to make use of Shopify to manage and grow their business. It was channeled through a television advertisement that was broadcasted across North America, along with billboards and posters. The campaign focused on awareness generation about the brand and to make it the most well known and trusted platform for one to start a business on.

“Every Second Counts” by IBM

The topic of data breaches was deftly covered by IBM in their “Every Second Counts” campaign. It featured two short films that were shot to educate businesses on cyber disruption. These films were based on real-life stories. This made people aware and grow fond of the company as it became a proponent for security and privacy.

Me+Moo App by 5GRuralFirst

As most mobile network providers gear up to launch 5G, 5GRuralFirst came forward with an app to help them in their objective to promote the knowledge of the welfare that 5G can bring to rural areas. The campaign gained coverage on media websites such as CNN and Reuters Global but was mainly promoted to users through niche publications in the farming arena. The campaign went on to be successful as it had a sense of enjoyment along with educational benefits for people.