The best way to get everybody talking about your ad.

Advertisements have become a part of daily lives. We see it in form of billboards, hoardings, in print, television and on the internet too. There are so many ads that we see but how many of it do we really remember or some that really stick out? Not many. Why is it so? How is it that some ads just stick out in our brain and some just vanish? What is so special about those ads? Let’s understand and have a look.

If you want people to notice your ad and want it to stand out among the thousands that they see, there are a few things that you could do. Start with understanding what your target audience is and deliver what they expect. Fulfilling the consumer’s expectations is extremely important and the brands must keep them up on their priority list. Relatability is something that makes a whole lot of difference. A lot of brands make the ad look and feel real and authentic and that manages to capture a lot of attention.

Dragging a controversial topic is something that a lot of brands do to make people talk about them and grab attention. It doesn’t work all the times, but in most cases it does. Understanding the boundaries is essential. Not every ad has to go overboard, some ads can be subtle yet controversial enough to drag attention. For example, Burger King made an ad where they quoted “Why have burger with a Joker when you can have burger with a King”, in a way indirectly attacking and shading McDonalds. This was pretty controversial but the subtle shade did attract the audience.

Creating unique taglines and jingles are the most common way to attract the audience’s attention. A lot of brands have succeeded in doing so and they are still going strong. KitKat-Have a Break, Cadbury-Kuch Meetha Ho Jaye, or Washing Powder Nirma, these are sheer examples in the never-ending list of brands. Giving something that the audience can pick on to really works in the barnd’s favour.

Getting your brand, a celebrity endorser works like a charm as well. A lot of people get attracted to a certain brand after they see their favourite celebrity endorsing it. It makes a huge difference to the brand and how the brand is perceived. For example, Nykaa became much talked about after Janhvi Kapoor endorsed it. Similarly, the sales of Puma increased massively and people started talking and loving the brand more after Indian Cricket Team’s captain, Virat Kohli endorsed it. These things make a huge impact in the way the brand is looked at and talked about in the market.

At the end, its not just about the way you advertise the brand that makes people talk, it also how your deliver. A lot of brands have put out incredible ads but they didn’t work because they failed to deliver what they promised. Packaging is important but so is what’s inside. Similarly, advertisements are important but how much will it sustain depends on what the brand provides to the consumers.