The funniest ad campaigns.

It is a very clever tactic to connect with your audience with humor. Humor marketing is tried and tested as the most popular way to convey your message and leave an impact on the audience. Tap your audience in such a way that you tickle their funny bone.

Lets see how other brands did it:

• Makemytrip: All the ads in the past few years featuring Ranveer Singh and Alia Bhatt have been hilarious. The brand picks a certain stereotypical regional accent and both the actors nail the mimicry without hurting any sentiments. 

• Fevikwik: this brand comes up with brilliantly funny ads. Hands down the best every time. They convey their message humorously like the Rio Olympics hockey ad or the “Todo nahi Jodo” ad hinting to connect the cross border relationship.

• Old Spice: This brand is a winner when it comes to humor marketing. Every ad they make is a gem and it is really difficult to choose a favorite. The “the man your man could smell like” was one such gem, it was crisp and funny. 

• Dollar Shave Club: Brilliant! A campaign that did not need any celebrity to endorse or a huge advertising firm behind it. The ad went viral for sheer humor and acting.

There is not much required to connect with your audience. Some of the most iconic ads in history were the simplest with very little budget.