The importance of brand image

While buying any products or services, the customers create a perception or impression about the particular brands during the time of purchase, this insight is called brand image. Every brand tries to create and maintain a unique, distinctive, and positive image among its customers. Sustaining a positive image for your customers is very vital for any brand to cope up with the increasing competition. 

But why maintaining a good image is important? Here the benefits of sustaining a positive brand image:

1. If a brand has a positive image it gets easier to introduce any new product in the market. For example- When Tata launch its other product line in groceries that is ‘Tata Sampan’ they didn’t have to spend much on promotions. People are getting acquainted with the product because of the good brand name. Thus that was a brand name do when they launch any new product.
2. You can have a new customer base easily. Customers who are familiar with the brand name will easily connect with you. For instance- The youngsters are crazy to buy an iPhone and many people do buy iPhones when they start earning. 
3. Develops the bond between you and your customers. With the rise of social media, it is easy for brands to connect with their existing customers.
4. A good brand image helps you to gain your customer’s trust. For instance- The people who are investing in the brand Tata are because they trust the brand and the owner. With a positive image, brand identity is also important.
5. It is easy for customers to identify your brand just by your logo. 

Thus, a positive brand image is very significant for any brand that wants to survive in the market. Customer’s perception about the brand matters, if it’s good then the brand doesn’t need many promotional activities for their product.