The importance of colors in the advertisement
Let’s imagine what our world will look like without colors for a second. No one can deny colors are as important as life. You would be surprised to know each color denotes something. If you are an entrepreneur, you must be aware of these facts to communicate with your customers effectively.
In this day and age, digital marketing has become an unavoidable fact of any business field. You should design your website with particular colors to speak with visitors on a psychological level. If you are confused about how to go about it, this writing piece will provide you some information about the color you should consider.
About 85% of consumers cited that color as the primary reasons for buying a product. Color psychology researchers state 42% of consumers form an opinion about a website based on its usage of color. It has also been found that many users turn away from a website because of the design and choices of colors.
It is a fact that color communicates with the buyers. Let us provide you with some colors you must choose.
- Blue
Blue is mostly seen as a masculine color, but it has a sense of calm, tranquility, stability, peace, relaxation, and sadness.
- Green
Green has a sense of finance, environment, health, wealth, balance, harmony, renewal, and good luck. It is the best color to choose if you are running a health and wellness website.
- Red
Red is the best option to grab attention because of its brightness. It indicates passion, warmth, fire, anger, danger, confidence, high energy, and love. This color is the best option to use for dating sites.
- Purple
Purple denotes royalty, intrigue, magic, mystery, luxury, military honor, spirituality, and imagination. You can design your website based on this color if you are into finance.
- Orange
Orange is a nice color that signifies youth, friendliness, humor, affordability, vitality, and seasonal changes. You can design your website with this color if you own a beauty brand or any workout related products.