What are some pre launch activities that you must do for your product

Launching a new product or starting a new project is always formidable. Whatever it is you are starting, there are always several dots to be connected , from research about market competitors to product development. Being able to generate enough buzz for the new product is very crucial in ensuring it doesn’t fail. Here are some pre launch activities that can prove to be beneficial for the product. 

Set up a blog: A blog is a great resource for product launch marketing. A blog can be effectively used to educate the target audience, providing useful details, functions and features of the new product. The blog can act as the platform to share images and information about the product during stages of its development. It is also very important to update the blog from time to time so that it includes all developments. 

Research suggests that up to 90% of consumers read online reviews and 59% base their purchase decisions on recommendations from people they know, trust or follow. Keeping this in mind, reaching out to influencers to get them to review your products is a great way to increase prospective consumers. People follow the lifestyle of influencers in major ways and often trust the products they use. Therefore, reviews from influencers can help you win the trust of your target audience, especially those who were not aware of your brand. Influencers are influencing several lifestyle decisions of consumers at present and this trend can be utilised to the maximum by companies who are planning to launch a product. You can create buzz for your product launch with giveaways promoted with the help of influencers. With free samples of your product you can win over the trust and heart of your audience.