What Brand Colors Can Reveal About Your Business

When you hear about Facebook, you immediately imagine a blue-colored logo, don’t you? This is the significance colors hold. Brands highly rely on colors and their identity is created through them. Studies show that a brand’s color influences 60 to 80% of a customer’s purchasing decision. So, brands need to make the correct color selection. 

Colors tell a lot about brands and the top creative agency of India will agree with me. The most important part is that different colors affect different human emotions and target the audiences accordingly. Colors will help you gain a strong customer base and you will be noticed in the public eye.

Here’s what different brand colors can reveal about your business:

• Red- aggressive, energetic, attention-grabbing, provocative, passionate
• Blue- dependable, trustworthy, responsible, secure, confident
• Yellow- motivation, warmth, creativity, happiness, light
• Purple- royalty, mystery, sophistication, spirituality, nostalgia
• Green- generosity, safety, health, prestige, wealth, serenity
• Orange- playful, exuberant, outgoing, fun, vitality

Statistics show that blue is the winning color, as 33% of the top 100 brands tend to use it. Red stands second with 29% of brands using it. This is followed by grayscale and black with 28% and yellow comes last with 13%. 

If you are a brand looking to up your game then you should contact SunStrategic through their official website. They provide social media online reputation management, digital marketing services, branding, and other marketing solutions.