What tone works best in times of crisis for ad campaigns?

During the current coronavirus outbreak, advertisers are focusing on cultivating the right tone while engaging with their audience. Advertisers need to humanize their tone and make it conversant and empathetic towards their target audience. We all are receiving a lot of e-mails reassuring that we all are in this together but to portray your brand in a positive light you need to speak with your audience on a more personal level and understand their emotions.

This crisis requires you to review your tone, the way you communicate your message and focus on what your clients want. It’s important that brands use a clear, concise, and courteous voice in their messages. They should offer a feeling of comfort and reassurance to their customers as many are seeking guidance and motivation to get through the pandemic. You must listen to your consumers, their needs and desires, their concerns because after all, we are all in this together, and they form the backbone of any brand and company.

You as a brand need to show that you genuinely care. Try to help people in every possible way. Do what you can to make people’s lives a little bit better. Sharing your resources and offering expert advice can be very helpful to those who are in need. These actions are going to earn you potential loyal customers in the long run. If you follow all of the above-mentioned things, people are likely to remember you for all the good reasons, long after all this is over!

Emotional branding can prove to be an extremely powerful tool. Right now, it is a key factor that every huge brand is following in their campaigns. Remember, the time of crisis is the best time to connect with your audience on a personal level. Be human, be authentic, and be yourself!