The components that lead to the growth of the e-commerce businesses before the COVID-19 pandemic involve the solid and uniform growth of network users. It also involves the mounting information as well as the recognition of online shopping websites, new products, low costs due to bulk procurement, and so on. In summation, an increasing number of luxury products in the market plus the lower costs of goods due to the direct delivery channels and economies of scale further add to the increase of the global e-commerce business. Humans beings revert to adversities in diverse ways. When confronted with unpredictable, dangerous circumstances over which we have no power, we tend to investigate whatever we can to feel like we have some control. The fear of shopping at stores during COVID-19 has directed people to online websites as an alternative. Instead of door-busting mobs, 2020′s festival shoppers have shifted to apps and websites to take advantage of the click-and-collect option that caters to both safety and convenience needs. 2020 has been a year of accelerated digitalization and this shift to an online lifestyle is deep-seated in the hearts of the general public at this point and is and irreversible. A large division of the population will proceed to shop online, even after the pandemic, for the ease of access or to get their hands on some of the exciting items of brands you often don’t get offline. Shoppers have also gotten used to doing a lot of their shopping online, especially in categories where online purchasing wasn’t as popular pre-COVID. For example, shoppers have finally settled into the norm of selecting their fresh produce via online grocery stores instead of in-person. However, with a few years of experience in ordering online and several painful experiences of having to return the item, customers realize that e-commerce is not guaranteed to have everlasting fame.