Why every brand should have its own story to tell.

Humanity is becoming the new luxury in today’s fast-paced, over-automated and digitally oriented world. The internet rewards us with ease and immediate gratification, making human contact increasingly rare and valued.

Brand storytelling is a coherent narrative that incorporates the facts and feelings that your brand evokes. In addition to giving your consumers reasons why they should purchase a product or service, companies need to start telling the story behind their brand, why it exists, and why it matters regularly through all communications.

Brand storytelling is no longer a positive thing to have. It’s a need and it’s something that will ultimately optimize the exposure, benefit and effect of your company. Treat it as a compass to your marketing plan, and the result will be a brand that is as successful as it is satisfying.

It’s human nature to listen to and enjoy a good story. Actually, it’s not just human nature some say it’s ingrained in our brains. Storytelling creates connections between two parties, such as, between the user and the brand, by triggering the release of the hormone, oxytocin.

Brands are rapidly getting on the storytelling train, coming up with convincing stories to increase brand awareness and drive profits.

A brand story will be unique to your company and will prevent it from becoming just another name in a sea of brands. A compelling story will not only attract customers but it will actually create a loyal customer base as people don’t just purchase your product for its functionality, they purchase it because they have formed an emotional connection to your brand. This will not only boost profits but also popularity. Now, your customers will form a community and bring in more customers who will also emotionally relate to your brand’s story.