Why are perfume ads so strange

Perfumes are particularly hard to market as there is no way to convey how something smells through a picture or a video. That is why perfume companies have to resort to making strange and weird ads to attract the attention of the public.

Most advertisements show people happily using the product, with a successful effect like a sparkly floor, gorgeously curled hair, an impressive new vehicle. But how do you display the perfume’s effect? The uselessness is a problem for marketers. If you can’t demonstrate what a product is doing, you need to find some way to sell it. It’s always a good idea to play on emotions while marketing.

Scents have one advantage in this respect- Our sense of smell is closely related to our feelings and desires. Smells are essentially neutral to us, but we can attach deep emotional links to different smells.

This is why so many perfume ads try to market their scent via pleasure. They try to stimulate the promiscuous part of our brain to make us buy their product.

As coitus and romance are a big part of most people’s fantasies, they try to make ads that revolve around it to make us think that the perfume they are selling is also the product of our fantasies.

Advertisements are dependent on the power of suggestion. For example, in pizza ads, the cheese pull is the moment where a single piece of pizza pulls away and threads of ooey-gooey, melted cheese. It’s a visual symbol for the flavor and taste of the pizza. In perfume ads, the equivalent of a cheese pull is a suggestive gaze that implies coital pleasure. Since they cannot stimulate our sense of smell via ads, they try to stimulate other senses to entice us to purchase their perfume.