A picture is worth a thousand words, that’s undoubtedly true. Having high-quality images in the right format, dimension, size, and resolution helps to improve your website’s loading speed. With a poor loading speed of images or infographics, your website’s visitor bounce rate increases, and you lose potential customers. Image Optimization is an excellent solution for this problem. 

What is Image Optimization?

Image optimization helps to deliver high-definition images in an accurate format, dimension, size, and resolution. Image optimization allows you to compress or reduce the size and name the image with appropriate keywords. It increases the possibilities of your website popping up on relevant SERPs(Search Engine Result Page).

Importance of Image Optimization

Attractive images help connect customers with your products or services efficiently. In case your website is taking up to 3 seconds to load the page, visitors are more likely to leave the page immediately, drastically increasing your bounce rate and affecting your conversion rate. 

Image optimization helps decrease page load speed, promotes websites’ SEO ranking, boosts conversion, and enhances user experience.