Why some luxury brands don’t advertise their products much, or at

While most business owners only dream of the time when they’ll be free from the shackles of advertising expenditure, there are some luxury brands that live the dream. Why? Firstly, most luxury brands offer costly items that only individuals with a great deal of cash can afford. This implies that their intended target group is much smaller than a common one. For instance, Lamborghini a few years ago had proudly stated that they do not bear any expenditures for TV advertisements as their clients do not have enough time to sit and watch TV. 

A luxurious and heavily priced product can not be expected to be advertised on the TV as they require a much more centred audience that has the capability of making the purchase. And thus it is not very smart for such brands to spend money on marketing their ads on big screens. 

Another very important reason for not spending money on advertising the products is to improve product quality and consumer experience instead. You will have the option to fabricate a more effective brand that has something extraordinary to bring to the table to their clients, which is also of great quality. That is why we don’t find brands like Rolls-Royce, Rolex, and more advertising their products. They spend all of their marketing money on improving their products and consumer experience. Making an extravagance brand is all about image, and you can’t make something great without enough quality. 

Big brands also focus more on PR marketing than advertising, to make people talk about their brands. Their goal is to initiate discussions about their brands and products on their chosen networks. This in turn can inform the people about the brand itself, its history and also about their unique features.