You are being tricked! Did you know about these tricks restaurants use to make you spend more?!

Dining out is one of the classic experiences one can have. Restaurants offer executive services, a beautiful ambiance and great food. Restaurants don’t just provide food, they provide a mesmerizing dining experience that encourages people to visit again. Apart from providing a good time, they also wish to convince the customer to spend more. Here’s how they use tricks to do it-

1. Using attractive adjectives- The description of a dish gives an insight to the customer about how the food is going to be and creative adjectives such as ‘soft, tender, juicy’ etc give out a delicious tone. These adjectives also lend a well-made, expensive vibe to the dish.
2. Using tricky unconventional numbers- Odd figures create an assumption of the price being lesser than it actually is. For example- 999 instead of 1000, 499 instead of 500 and so on. This makes the customer think the end bill would be lesser and thus they end up ordering more.
3. Building relationships- Food also has a warmth to it and if the name builds a bond with the consumer, it is more likely to be preferred over others. Example- farmer’s pizza, grandma’s recipe, kid’s favorite and so on.
4. Designing a medium- If there are two options of small and large, small being priced at 10 and large at 30, people are inclined to choose small but if a medium is added at 25, then large seems a more economical option.
5. Increasing the price of second-best- The second most expensive items are overpriced to make the first one look considerably cheaper. This attracts customers to spend on the most expensive one without even knowing.

Several such tricks are designed to make customers spend more money. These are traditional in nature and very difficult to identify. People usually ignore thinking it won’t matter or create a significant impact without knowing that these little tricks are actually shaping their spending behavior.