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India: 71 years wise
71 years have passed since India has totally transformed. In the year 2015, the Digital India initiative lead by Shri. Narendra Modi was a masterstroke to represent India’s growth in the digital…
What Game of Thrones series has taught us about Company Branding
Game of Thrones, apart from being the trendiest and the most loved television show, has proven again and again that it can teach us a lot. From life lessons to branding and…
Social media marketing vs traditional marketing
Businesses for all these years have been traditionally promoted and boosted. Methods like newspaper advertisements and banners were the foremost choice for advertisers or marketing teams, until social media platforms were established.…
Roots of client-firm relations
“Get closer than ever with your customers. So close that you tell them what they need well before they realise it themselves” – Steve Jobs, Apple We all know that the basic…
Instagram Story: A new way of Content Marketing!
Instagram Stories is the feature that allows you to upload any pictures or video that vanishes in 24 hours. It can be seen by all your friends, as many times as wanted…
How to make your blog interesting?
Why do some blogs get sweepingly appreciated, while others do not? What is it that differentiates widespread blogs and the normal ones? The audience is the decider but so are you. Making…
Malala set the stage to gender equality in education, it’s time we take to it.
Precisely six years ago, a sixteen-year-old Pakistani girl had stepped on the podium of United Nations and delivered an impassioned speech on the need for gender equality in education. Malala Yousafzai is…
Planned Parenthood could save the human race from extinction
According to a research by UNICEF, every 24 hours an average of three lakhs fifty-three thousand babies are born. Each day, these many babies step into this world where the birth rate…
If I were an advertiser today
Advertising is the most common method of promoting products, business, brand and ideas, like every other thing, has evolved. We’ve come a long way from pamphlets to online advertisements. Advertising has always…