“There’s No Planet B” | Bharti AXA
Bharti AXA General Insurance Company Ltd is a joint venture between Bharti Enterprises, a leading Indian business group and AXA, a world leader in financial protection. This joint venture in India offers insurance coverage across various categories .i.e. Motor, Health, Travel, and Home.
Every human is responsible for changes in ecosystem of the planet earth. Bharti Axa wanted to educate and encourage their 1500 employees around the country. The company wanted to convey a strong message to employees in a humorous tone through which the audience can relate without getting offended and take initiative on saving energy and water and preventing food wastage.
Certainly setting a great example to the corporate world on social responsibilities of companies towards society.
A unique character-led campaign consists of mailers, stickers and posters, which was created based upon the popular dialogues from movies and facts to pass on the message in a humorous way.
“There’s No Planet B” was the campaign aimed at spreading awareness about environment conservation in various ways at a corporate level. A diverse approach was adopted, including mixture of new and classic dialogues and turn them into a social message.
Through this campaign sunSTRATEGIC tried propagating Bharti Axa’s concern for a better planet and were able to do so by putting out effective content which resonates with the thinking of a broad target audience pan India.
- As per numbers 40% of the people accepted that they felt better after participating in “There’s No Planet B”.
- 100 litres of Bisleri water was conserved each week.
- Up to 20 people were fed from the surplus left in the canteen each day and more.