Reshaping Finance Organically
Bajaj Finserv is a part of Bajaj Holdings & Investments Limited. Their wide and growing portfolio of products across lending, insurance and wealth advisory bear testimony to their overall progress in the Indian market.
Bajaj Finserv launched a search campaign with the aim of increasing their website ranking on search engines. The outcome of the campaign did not meet their expectations, to get the perceived results, they approached sunSTRATEGIC for a solution.
We conducted web analysis for their campaign and concluded that their campaign lacks a targeting strategy for lead generation. The absence of keywords in their content and articles, was a major reason for the slow progress. Adding the most searched and trending keywords in their write-ups and blogs, was a more befitting solution to their problem and increase ranking organically. According to our research and survey, the words ‘loans’ and ‘EMI’ were most searched words related to finance and banking.
With 90 % make over in content there was notable amount of increment in overall likes up to 202, 0329 & Average comments raised up to 6-8% on Facebook. Audience Engagement level raised up to 82% on mobile. Introduction of 500 blogs for SEO in the most efficient way was the most vital in the game plan.
As our client, we take great pride in creating, curating and maintaining Bajaj Finserv’s social media presence, SEO by search campaign and helping it achieve the expected results. sunSTRATEGIC gave Bajaj a social makeover and it got reflected in the increased no. of engagement with the fans.