Brands with a clear monopoly in the market.
Brands are an integral part of our lives. It is because of them that we have access to goods and services. Essential or luxury, every type of product is provided to us by these brands. Today, every brand is in a race with each other. Everyone is trying to be the best and stand out in the market. Every brand works hard to gain that top spot and beat its competitors.
There is a term for these brands being on top. It is called monopoly.
What is Monopoly?
Monopoly in literal terms means the exclusive possession or control of the supply or trade in a commodity or service. Different brands enjoy monopoly in different aspects of the market. A clears monopoly gives brands the leisure of being in top with maximum number of sales. The brand that is on top has complete control over the market.
Here are few brands that enjoy a clear monopoly in the market:
Nestle is known be a leading brand in the Indian market. This brand specializes in health, wellness and nutrition. Set up in Switzerland in the year 1866, Nestle has proven its dominance in the Indian market as well. Today, it has spent over 100 years in the Indian market and proven to be a big name. Nestle’s baby product Cerelac is an instant cereal for infants above the age of 5 months as a supplement to breast milk. Nestle Cerelac has an undisputed monopoly with a market share of 96.5%.
Marico Oil products:
Marico is a leading FMCG company in India and most of their revenue comes from two major products- ‘Saffola’ and ‘Parachute.’ The company has been around for almost 3 decades and has proven its existence in the Indian market. In the premium, edible oil segment Saffola holds a monopoly of 73%, while Parachute in the hair oil segment holds a market share of 59%.
Pedilite is one brand that is existing in the market for a long time now. Their product range includes sealants, adhesives and other waterproofing products. Their waterproofing range called Dr. Fixit is prominent in the market. Pedilite holds a 70% market share in the adhesive and industrial chemical range.
These are some of the brands that enjoy a monopoly in India. This monopoly highly influences the buying patterns of people.