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How quarantining helped hotels build their brand:
During this pandemic, the government has imposed rules and regulations for the citizens that they have to be in isolation or quarantine if they are coming from other places, states, and countries.…
December 16, 2020 -
Brands should take responsibility in helping the world cope with the pandemic:
Brands have traditionally taken a step back during crises, but this is not the same time they can afford to do so. The world needs them the most and they must give…
December 15, 2020 -
Brands using their voice to speak up for situations around the world:
Trust is an intrinsic segment of human relationships. It is inflexible and once lost, hard to regain. Just not for their customer base, but for the entire environment in which they operate,…
December 15, 2020 -
E-commerce has become even more prevalent than before, should brands focus more on their online stores or try to achieve a balance between both?
The accelerated growth of E-commerce during the Covid-19 pandemic has transformed the buying behavior of consumers. Retailers are facing major problems and are trying to change their strategies to compete and survive…
December 14, 2020 -
Is it wise to switch back to the old tactics that brands used before the pandemic?
It has been a year since the pandemic struck the world and shook every being on the planet. Many uncertain events followed the pandemic that the world was not prepared for. It…
December 14, 2020 -
Can brands ignore the current situation and go about their strategies “normally”?
Because of the pandemic and its abrupt however unavoidable effect on everybody, brands have had to abandon their prearranged line of action and have been compelled to re- examine their framework that…
December 14, 2020 -
Will the tone of brands change once the pandemic is over?
The current pandemic has taught us a lot of things. From being self-sufficient to getting well-versed with technology, we have done it all during this time. The pandemic has also shown us…
December 13, 2020 -
How does a brand decide which channels are right for them?
There are various ways available for marketers to reach their target audience. But the main challenge that brands face is choosing the right medium to communicate their message. Given the growth of…
December 13, 2020 -
With all the changes in the market happening right now, are brands working to survive or to strive?
With the ongoing pandemic, the idea of a “new normal” has been accepted by people in their personal and professional lives. In these times, managers and executives of brands are facing constant…
December 13, 2020
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