E-commerce has become even more prevalent than before, should brands focus more on their online stores or try to achieve a balance between both?

The accelerated growth of E-commerce during the Covid-19 pandemic has transformed the buying behavior of consumers. Retailers are facing major problems and are trying to change their strategies to compete and survive in the market. The new norms of social distancing and staying-at-home are making people shift to e-commerce for almost everything from groceries and medicines to apparel and electronics. 

The demand for online shopping is creating pressure on retailers to shift to online stores for better exposure and to survive in the current scenario. The retailers should adapt new ways to deal with the change in the consumption behavior of customers by delivering a better customer experience both online and in-store. 

Here are some ways to deal with the new normal:

1. Retailers should maintain a user-friendly online presence by creating a web page that is easy-to-use with good site speed, stability, and delivery time. Make sure to offer consistent services and provide a positive experience.
2. Give your customers an in-store experience online. Offer personalized attention to customers by calling them and taking their feedback or resolving issues in real-time. The more convenient this process is for customers, the more they will help you boost sales.
3. In the current situation of the pandemic, safety is the priority for consumers. Choose self-service kiosks in-store, maintain cleanliness, practice social distancing and provide a safer experience to the customers.

The retailers need to adopt new ways to function in this developing and competitive market by imposing new techniques to meet customer expectations and to cope with the new buying behavior of the customers. The massive growth of e-commerce and mandatory physical distancing has made it imperative for retailers to shift to online platforms but some customers still believe in buying in-store. The objective should be to provide an outstanding experience to the customers online as well as in-store.