Do celebrity endorsements help the brand’s image
For decades we’ve seen many emerging brands and businesses using a plethora of marketing strategies and gimmicks to target their audience and market. To enhance their market and brand value, businesses most of the time rely on celebrities, comedians, and artists to endorse their brand.
Celebrities utilize their fame and popularity to promote and build brands and their services. “Celebrity Endorsement” is one of the most well-worked and most influential strategies used in ages.
The major reasons why brands showcasing popular celebrities gain instant and positive impact.
Using celebrity endorsements to market the products builds a great reputation for the brand increases its credibility. People who follow celebrities representing products get influenced to believe that the brand or business is doing well to associate itself with a well-paid celebrity thus always creating an impact and increasing brand value in the eyes of the consumer.
- Attract Target Audience.
Celebrity endorsements position the brand and product in better limelight by building credibility. Even new and novice brands using celebrity endorsements attain incredible popularity and positioning in the market.
Viewers change their perception regarding the product and the brand and become more sympathetic towards their buy.
- Emotional Attachment.
People sometimes choose a product or a brand just because it resonates with their emotional beliefs. They portray a deep connection or liking towards a particular celebrity, which some way or the other helps to sway their attention to that particular brand. For instance, our parents or grandparents would get more connected to a brand endorsed to an old-time veteran actor than a new millennial actor.
- Impacts Sales & Market Position.
Each brand tries to be publicly recognized and well-positioned in the market. This approach helps them create a long-lasting effect on consumer’s minds and achieve great success. Brands accomplish an edge over other competitors in the marketplace.
The use of celebrity endorsements is relatively popular. This approach brings in better sales and a more refined marketing approach. Consumers often find celebrity-endorsed brands more credible.