How can Semantics be used in advertising

The study of the meaning behind words and phrases is known as semantics. It is not just about words, more importantly, it is about how they are used. It focuses on how words relate to each other and how the message is decoded by the audience. The advertisers who use semantics in their campaigns must be capable of understanding how the messages will be interpreted by the target audience.

There are different ways of using semantics in modern-day advertising.

Contextual usage

Contextual advertising is when advertisers create advertisements within the context of the viewer’s content. The advertisers present their message to viewers who read articles about the subject and are informed about it. For instance, if a user visits a webpage that has details on how to look after a pet dog’s health, the contextual advertiser will place ads for healthy dog food to attract the potential customer.

Dynamic usage

Dynamic advertising is about applying semantic search technology so that interactive advertisements containing real-time information can be served. When connected to a database, these ads show content that updates timely. For example, if a user looks at a company’s stock outlook, they can be shown the company’s stock prices and its trends.

Within content advertising

Today’s web sites come with links to advertisers in their contents. The articles contain hyperlinked text in them which redirect the user to the advertisers’ page. By way of illustration, if a user is viewing a page that is talking about the latest technological developments, they can be redirected to a page of a new flagship mobile phone or an electronic car.