Why do the Old Spice ads work so well

Old Spice was initially a deodorant and body wash company that was mainly targeted to the elder generation. At least that is how they used to market their products. After they realized that there is a need to increase their market share, they launched a marketing campaign in 2010 that was directed towards the youth and they received significant clout for doing that. They cast an attractive man who told female audiences that their man can smell like him if they use Old Spice. And in the first month of the campaign launch, Old Spice garnered over 40 million view on YouTube and their body wash sales increased by 107%.

If a brand wants to switch their target market, they need to revamp their entire strategy. They made use of marketing maneuvers that appeals well to the younger generation. This made sure that the campaign saw an impressive response and made the video go viral almost instantly.

The next crucial thing that they did was after launching the campaign. They decided to interact with fans in the form of questions for the man in the video. There were thousands of questions that were asked and another 180 videos were made in response to them. This kind of recurrent interplay got people talking about the brand extensively and was a major reason in making the campaign officially successful.

Human beings have attention spans that are quite short. If for a minute they see an appreciable advertisement, they forget it right after. It is of crucial importance to create an effective advertisement campaign but it is even more important to get people to remember it. Making use of social media worked incredibly in favor of Old Spice and that is what other brands too should keep in consideration.