How product review can help a brand be successful.

Surveys have shown that approximately 94% of online shoppers believe that a negative review can and has in past deterred them from visiting a business or buying their products. This by default goes to show that your company or product having a positive presence and feedback will give you many advantages. 

Feedback nowadays has become a key element to branding. An influx of positive reviews left on your website or products will instantly reassure the customer that you are a credible business and have been around for a good time to have acquired the trust of many. Customers are still often afraid and skeptical about products especially on the internet, they need to be reassured that their data will not be misused, they will not be scammed and that they get what they are paying for. This can only be done by someone testifying in your favor. Reviews should always be genuine and authentic, if it is fabricated and the customers catch onto it, this can seriously harm your image and put off people while strengthening their suspicion toward your business. 

To know if you are a successful brand or if your products are worth buying, customer solely rely on reviews and testimonials. They want to know how your brand is and products are, from a consumer point of view. 

Having a positive footprint can truly drive your sales since if consumers like any product you have to offer, they can simply rely on your positive reputation and go ahead with the purchase while any company with a shady presence or unclear feedback will have their consumer thinking again and again before they can go forward with their decision to make that purchase. 

Reviews not only make you look credible and build your reputation, they also are an effective way of propagating your business name which encourages people to recommend your business to others and share it to other platforms.  

Reviews are also a great way to have a good relation with your consumer base that you can easily build by interacting with their feedback and promising them that you will continue to give them better service or when the feedback is negative your business can even stand out by acknowledging a negative feedback and responding to it, suggesting solutions, remedying the issue and promising to do better next time.