How the banking sector adapted to the marketing trends in the new normal, compared to their more traditional approaches before.

With the impact of Covid-19, it has become imperative for every business to shift online while also maintaining a traditional retail business model. The banking sector is no different- It has significantly invested in technology making it easier for people to use their services from home. Since it isn’t possible to go to the bank for every little thing, banks now have advanced apps that let you do everything you could in the bank, from the comfort of your home.

New marketing trend.

It is not easy for any sector to quickly switch to a new model of business. A lot of research needs to go into it. For banks, bankers and employees need to undergo training to understand their digital apps, customer targeting and how to solve queries before they can launch the app. They were able to do this relatively quickly and in a smooth manner ensuring maximum support is given to the clients.

Social media platform.

All the banking sectors are now giving importance to marketing activities on social media platforms to raise awareness about their offers and also improve their reputations. Banks are now building their social portfolio to make the public more aware of their brand. Through this, bankers are also trying to attract new customers online and make a sale. 

Schemes.

Banks are also coming up with new, attractive, and innovative schemes to acquire customers. All banks are using targeted campaigns to increase their community online.

This is how the banking sector adapted to the marketing trends in the new normal, compared to their more traditional approaches before.