Category / ATL Marketing

To get the most value out of your marketing campaign, it is necessary to make it targeted towards and accessible to as many people as possible. Moreover, if you want most entries,…

The awareness campaign is important as it addresses a large audience. The campaign aims to leave a powerful impact on the people and help them cultivate some new behaviors. This will also…

Mass media campaigns have continued to be used as a device for advertising public health, and their effectiveness has been estimated and expressed in different writing. Some studies associated with triumphant campaigns…

Social Media- we are all part of it. As per statistics as of January 2020, around 3.6 billion people worldwide use social media, that’s almost half of the world’s population! The same…

ATL Marketing stands for Above The Line Marketing and generally refers to the kind of marketing that has an extensive and broad reach for example a national tv campaign where the audience…

B2B or Business to Business marketing is when you promote your products or services to another business. For example, if you are a tire company and you are promoting it to a…

Sales promotion is one of the central components of the promotional blend. To build dependable, long lasting associations with clients, you need to discover the sorts of deals that work with your…

Affiliate marketing is a rather straightforward concept, it is the process or the  strategy to go about it that can be quite complex. If you’re looking to market your products through affiliate…