Promoting your marketing campaign

To get the most value out of your marketing campaign, it is necessary to make it targeted towards and accessible to as many people as possible. Moreover, if you want most entries, sign-ups, and sales, you have to ensure that you do it. Go ahead and take steps to promote your campaign rather than waiting for people to find your brand. And here are the basic steps that will help you to get the word out.

Share the message with your followers

The first step in promoting your campaign should be to share it with the people who are most likely to be pumped to take action, in essence, your followers and subscribers. As these are the people who are the most invested in your brand, they are most likely to share your promotion with their family and friends. You just need to ensure that sharing is accessible and if feasible, provide incentives for sharing.

Use your website

As you have total control of your website, you should make use of it. Make sure to post your promotional content on as many places as possible on your website, without deranging its functions. You may place buttons, links, and images that link to the page of your campaign. With time, check the data collected by analytics to recognize the streams from where the traffic is coming in.

Set up a paid advertising campaign

Paid advertising can display your advertisements to the people who are most likely to click them. Some demographics may be unlikely to purchase your product or service, so money spent on advertising to them is essentially money wasted. You may decide to go with Google AdWords or Facebook Ads or both to get yourself a worthwhile platform to promote on.