Category / ATL Marketing

    Loading posts...
  • Playing Chess at Work | BLOG | sunSTRATEGIC

    Playing Chess at Work

    “Chess is an exercise of infinite possibilities for the mind, one which develops mental abilities used throughout life: concentration, critical thinking, abstract reasoning, problem solving, pattern recognition, strategic planning, creativity, analysis, synthesis,…

  • Outsourcing Your Social Media to a Startup for the Right Reasons | BLOG | sunSTRATEGIC

    Outsourcing Your Social Media to a Startup for the Right Reasons

    As your business starts growing up and you get swamped amidst a ton of paperwork, clientele calls, pitches, and tenders, social media changes hands from being easily manageable to a badgering call…

  • Beer Pizza and Creative Genius | BLOG | sunSTRATEGIC

    Beer, Pizza and Creative Genius

    “How in the hell could a man enjoy being awakened at 8:30 a.m. by an alarm clock, leap out of bed, dress, force-feed, shit, piss, brush teeth and hair, and fight traffic…

  • The brand evolution of Cadbury | BLOG | sunSTRATEGIC

    The brand evolution of Cadbury

    Cadbury, is the world’s leading confectionary, selling its products in almost every country. In 1824, John Cadbury, opened up a shop at 93 Bull Street, alongside his father’s shop handling silk and…

  • How to Motivate your content writer | BLOG | sunSTRATEGIC

    How to Motivate your content writer

    To the uninitiated, content writing brings an image of a barrage of words, sporting bewildering pronunciations, spewed across a page in a frenzy of rage; while scuffling to meet the boundary of…

  • What we can learn from Archie's comics | BLOG | sunSTRATEGIC

    What we can learn from Archie’s comics

    Think of childhood, and amidst days of no worries and playing in the nearest park, its the comic books which automatically come to mind. There were the inevitable Champak to look forward…

  • Games versus Genuinity | BLOG | sunSTRATEGIC

    Games versus Genuinity

    Every client, big or small, values their money. They have earned it with a lot of effort and would loathe having it wasted. Let’s just assume that your client is a huge…

  • The brand evolution of Maggi | BLOG PAGE | sunSTRATEGIC

    The brand evolution of Maggi

    Maggi, came into existence in Switzerland, courtesy Julius Maggi. In 1863, the Industrial Revolution in Switzerland, created factory jobs for women, leaving them with very little time to prepare meals. The Swiss…