Category / ATL Marketing
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Playing Chess at Work
“Chess is an exercise of infinite possibilities for the mind, one which develops mental abilities used throughout life: concentration, critical thinking, abstract reasoning, problem solving, pattern recognition, strategic planning, creativity, analysis, synthesis,…
April 19, 2018 -
Outsourcing Your Social Media to a Startup for the Right Reasons
As your business starts growing up and you get swamped amidst a ton of paperwork, clientele calls, pitches, and tenders, social media changes hands from being easily manageable to a badgering call…
April 19, 2018 -
Beer, Pizza and Creative Genius
“How in the hell could a man enjoy being awakened at 8:30 a.m. by an alarm clock, leap out of bed, dress, force-feed, shit, piss, brush teeth and hair, and fight traffic…
April 19, 2018 -
The brand evolution of Cadbury
Cadbury, is the world’s leading confectionary, selling its products in almost every country. In 1824, John Cadbury, opened up a shop at 93 Bull Street, alongside his father’s shop handling silk and…
April 19, 2018 -
How to Motivate your content writer
To the uninitiated, content writing brings an image of a barrage of words, sporting bewildering pronunciations, spewed across a page in a frenzy of rage; while scuffling to meet the boundary of…
February 19, 2018 -
What we can learn from Archie’s comics
Think of childhood, and amidst days of no worries and playing in the nearest park, its the comic books which automatically come to mind. There were the inevitable Champak to look forward…
February 19, 2018 -
Games versus Genuinity
Every client, big or small, values their money. They have earned it with a lot of effort and would loathe having it wasted. Let’s just assume that your client is a huge…
February 19, 2018 -
The brand evolution of Maggi
Maggi, came into existence in Switzerland, courtesy Julius Maggi. In 1863, the Industrial Revolution in Switzerland, created factory jobs for women, leaving them with very little time to prepare meals. The Swiss…
June 13, 2017
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