How to make persuasive ads

A convincing ad is an effective ad. The goal of advertising is not to show how good or how creative an agency is, it is to make consumers buy the product or service being advertised. The overall aim of each ad is to convince clients to think, feel or act with a particular goal in mind towards your brand image. Given this, viable, convincing advertisements have a few basic characteristics. Persuasive advertisements generally engage an individual’s rational thought process along with their emotional inclinations. Influence typically necessitates that you associate with somebody’s reasonable or enthusiastic thought processes in a purchase circumstance. By and large, emotional approaches have more impact. Stressing the advantages that most appeal to an intended target group in a way that has an emotional appeal is crucial. For instance, connecting a fragrance with sensuality can engage a client’s longing to be attractive and sensuous. 

Persuasive advertisements generally have three elements to them: ethos, logos, and pathos. Ethos refers to the credibility of an ad. When a celebrity endorses a brand, it makes the products of that brand seem reliable. Ethos appeals to the audience by highlighting the values and credibility of the speaker. Pathos refers to the emotional aspect of an ad. Pathos makes the customers build an emotional bond with an ad. It appeals to the senses, feelings, nostalgia and common experience shared by individuals. Ads that tug at the heartstrings, make one laugh or even those with a sex appeal, leave a lasting impression on the minds of the customer. Lastly, logos appeals to the logical reasons for buying the product. This is the most rational aspect of persuasive ads because it tells the consumer why they need the product, how it is better than other products and how it can make their life better. The most convincing ad is one that delicately balances ethos, logos and pathos to reach a harmonious goal.