Is mobile marketing supposed to be a main focus for brands?

In today’s world, most people have social media accounts and use their smartphones to access them. Therefore, if a brand was to advertise their product or service on platforms like Facebook or Instagram, there are high chances that they are able to reach a majority of their target audience using that ad.

According to research, over 80% of smartphone owners use their devices to make decisions related to shopping. Consumers are over 3 times more likely to purchase using an app when compared to a website. However, if the website is optimized for smartphones, the chances of the consumer purchasing increases by 35%. Over 90% of the people who use their smartphones to research a product end up purchasing it and the majority of them do so at a physical retail location. Therefore, mobile marketing not only leads to online sales but also is a key driver of offline sales. The average person spends about 5 hours of the day on his mobile phone. With that much time, it only makes sense to marketers to place ads strategically across various mobile platforms for maximum visibility. 

Even small businesses and local home-grown brands advertise their products or services on mobile platforms. Instagram is one of the most popular places to advertise one’s products. You will often come across a post from a page you do not follow and next to the name of the page will be a text saying “sponsored”. This means that the owner of the page has paid to have that post on your feed. 

Mobile marketing is a revolutionary marketing tact in the business world. It introduces easier and better ways to communicate directly with customers and advertise products. An E-commerce business can be easily scaled as now marketers are able to target consumers based on their needs. It makes it easier for customers are well as marketers can now notify them of the best deals and services based on their requirements.